Marketing and Market Research
Hosted Survey can
help Marketing, Sales, Customer Service and Support professionals, managers and
business owners with a wide range of survey, research and satisfaction feedback
projects. You can use the Hosted Survey platform to move paper-based forms
and questionnaires online, to capture information in a database, to automate complex
processes, to reduce manual data entry, and to integrate with your in-house customer
database, purchasing and e-commerce systems.
of popular projects include:
Research, Consumer Research
Conducting web-based surveys is
a relatively low-cost method for you to monitor market trends and developments
on a regular basis. Surveying people or companies who buy your type of products
or services can lead to insight into why they buy, how they choose their vendors,
and what their purchasing plans are for the future.
can use surveys to evaluate packaging alternatives, brand-name awareness, reactions
to a new company's or product's name, and preferences for new product features.
You can survey recent purchasers of your type of product to find the typical age,
income level, geographic location, sex, race, or education level of your potential
customers. Use this information not only to guide your product development, but
also to target your marketing and promotions.
Most companies say they believe in great customer
service, but too few set
up a system to ensure that they provide it. Delivering
great service takes
both understanding what your customers want and a way
to see that they receive it.
accepted that it is more profitable to sell to an existing customer than to find
a new customer. And the difference between satisfied customers and very satisfied
customers can make a big difference in customer repeat business - and your profits.
For instance, one company found that customers
who rated them a 5 instead of a 4 on a 5-point satisfaction scale were six times
more likely to buy more products! This shows, first, that measuring client satisfaction
is very important, and, second, that distinguishing between degrees of satisfaction
is also crucial.
Sales and Customer Support
Hosted Survey can integrate with your customer
sales and support system. Each time a sales or support call is completed, or for
calls selected randomly, an email invitation can be sent to the customer asking
for feedback about the quality of service and support they received.
Online registration forms and survey questionnaires
can replace or supplement the paper cards often used to gather information about
the purchaser and the product.
Gather immediate feedback from your web site
visitors by including a link to your survey on your web pages. Or ask for feedback
after the completion of a transaction, purchase or delivery.
popular survey invitation option is to provide a link to your survey on a pop-up
window, which is displayed when a web site visitor leaves your site, closes their
browser, exits a particular page, or completes or abandons a particular process.
Pop-up windows can be configured to appear only once for each visitor, for random
visitors, or on a regular basis with specified time intervals.
click here to open your evaluation account.